Zhaoxin Li

Profile

I come from a comprehensive fashion background that gradually transitioned from design and production to marketing and digital transformation. I completed my bachelor’s degree in Fashion Design at Jiangnan University, where I developed strong technical skills in pattern cutting, garment construction, and material handling, along with a sensitivity to aesthetics and craftsmanship.

During my master’s studies at the London College of Fashion, the course focused on using innovative and sustainable approaches to improve different stages of fashion production. My research specifically explored the integration of Generative Adversarial Networks (GANs) and CLO3D to provide visualized trend forecasting for designers across different market segments. These experiences strengthened my understanding of how technology can support creative decision-making and efficiency within fashion practice, and have inspired my current doctoral research, which further investigates the digital transformation of the fashion industry.

Research interests

• Digital transformation in fashion

• Virtual try-on (VTO) and AR experiences

• Gamified consumer engagement

• AI-driven trend forecasting

• Independent designer brands and digital marketing

Qualifications

• MA Innovative Fashion Production, London College of Fashion
• BA Fashion Design and Apparel Design, Jiangnan University