- Position: Lecturer in Marketing
- Areas of expertise: Marketing; cognitive neuroscience; consumer psychology; innovation and creativity; pedagogy; cultural enterprise.
- Email: E.M.Moore@leeds.ac.uk
- Phone: +44(0)113 343 3743
- Location: 2.11 Clothworkers' South
I am programme manager/developer for MA Global Fashion Management. I hold a MSc. Marketing (University of Ulster) and MSc. Cognitive Neuroscience (York University). I have been a programme reviewer for London College of Fashion, Fulbright scholarship mentor and Session Chair for Marketing Educators’ Association, California. I also review papers for the Academy of Marketing, Color Research and Application, KEER - the Japan Society of Kansei Engineering and Emotional Design (JSKE), and Connected - International Conference on Design Education, Sydney.
- Programme Manager - Global Fashion Management
- Module Manager - Marketing Creativity and Innovation, Fashion Marketing, Dissertation.
Through my work as a marketing lecturer in a Design School and studies in Marketing Science and Cognitive Neuroscience I have become increasingly interested in the application of neuroscience techniques such as EEG, MEG and fMRI to explore design and consumer interaction. I am particularly interested in experimental psychology research in the study of neuroaesthetics and also in the study of addiction. Neuroaesthetics from the perspective of creator and viewer perceptions processes and links between the study of innovation and creativity. Compulsive behaviour with regard to retail and buying tendencies in particular focusing on the behavioural design, habits, addictions, and decision-making in real-life situations. My research output and conference presentations to date have focused upon pedagogical issues relating to the merging of innovation, creativity and entrepreneurship and I am particularly interested in the overlap between marketing and design thinking for entrepreneurship, innovation and creative outputs. In my BMAF funded study Beyond the Boundaries of the Business School I conducted research with the D-School - Stanford University, Design London - Imperial College London, Queens University and CHEAD in order to investigate marketing pedagogy as conducted outside a business faculty.<h4>Research projects</h4> <p>Any research projects I'm currently working on will be listed below. Our list of all <a href="https://ahc.leeds.ac.uk/dir/research-projects">research projects</a> allows you to view and search the full list of projects in the faculty.</p>
- MSc. Cognitive Neuroscience
- MSc. Marketing
- Academy of Marketing
- Fellowship HEA
- Marketing Institue of Ireland
I am programme manager/developer of MA Global Fashion Management. I lecture in a variety of marketing management subject areas including strategic marketing, integrated marketing communication, consumer psychology, neuromarketing, creativity and innovation, and marketing research. I have also supervised research at undergraduate, postgraduate and PhD level.