Jaroslava Tomanova


Currently working on my PhD thesis with a submission date in late spring 2020.


Understanding the Discourse of Creative Economy and its International Diffusion: The Case of the Czech Republic


My PhD thesis presents an explanatory case study exploring the emergence of new policy discourses in the field of culture and arts. The aim of the thesis is to articulate critical explanation of the origins of the creative economy discourse in the Czech cultural sector and cultural policy. Recontextualisation of creative economy discourse is explored and explained through its social and structural orders as well as its rhetorical means, ideological statements and institutional frameworks in which it is presented. The study argues that creative economy is a hegemonic policy discourse consisting of neoliberal articulations of cultural sector and its value, which has been empowered by discursive practices and networks of transnational institutions such as the European Union and United Nations, and disseminated mostly by foreign scholars and policy consultants but also Czech policy makers, cultural managers and local development advocates. The study is using a combination of thematic analysis and post-structuralist discourse analysis of media entries, policy documents, creative economy research studies published by the Institute of Arts-Theatre Institute, as well as transcripts of interviews with range of Czech cultural managers, policy makers and foreign policy consultants.

Alongside PhD research I am interested in contemporary art, its discourse and developing curatorial, editorial and writing practice.

Published Texts:

Tomanová, J. 2020. Empathic viewing in Mieke Bal’s Don Quichotte: Sad Countenances. Corridor8.

Tomanová, J. 2020. Collecting the act of collecting in Harlan Whittingham’s films. Corridor8.

Tomanová, J. 2019. The Velvet Revolution: 30 years of freedom in which some of us are freer than others. Freedom News.

Tomanová, J. 2018. Understanding artistic quality and audience empowerment: What are they and why they can’t be without each other. In: Bonet, L. and Négrier. eds. Breaking the Fourth Wall: Proactive Audiences in the Performing Arts. Elverum: Kunnskapsverket, pp. 72-82

Tomanová, J. 2016. Multi-stakeholder platforms for promoting culture. In: Staszkiewicz, M. Creative Visegrad:City, Culture and Public Space. Prague: Aspen Institute Prague, pp. 35- 43

Kašpárek, O. and J. Tomanová. 2014. Sociální dopady kultury a umÄ›ní. In: Nekolný, B. Paradigmata modern kulturní politiky.Praha: Divadelní Ústav, pp. 24-44 (translated title: Social Impacts of Culture and Arts)

Research Related Work:

11/2016     The Be SpectACTive! Annual Conference, Universitad de Barcelona, November 22 – 23 

Director of the parallel session Artistic Quality and Audience Empowerment

01/2016 – 5/2016     The Theatre Faculty of the Academy of Performing Arts in Prague (DAMU)

Conference Programme Director & Editor of conference proceedings

8/2013 – 12/2013     Ruth Crawford Mitchel Research Fellowship 

Work Experience:

2017 – 2019     Thyssen-Bornemisza Art Contemporary (TBA21)

Curatorial Assistant, https://www.tba21.org/ 

2017    University of Leeds

Events Assistant, International Network for Audience Research in Performing Arts

2014 – 2017     TANEC PRAHA 

International Projects Coordinator, http://www.bespectactive.euhttps://www.tanecpraha.org

2013     Cubitt Gallery London

Intern http://cubittartists.org.uk 

Freelance Projects:

2014     Prague Institute of Planning and Development, Conference Programme Director, International Conference Praga Caput Cultura

2014     Prague Institute of Planning and Development, Prague cultural strategy team member

2015 – 2016     Theatre Faculty of the Academy of Performing Arts in Prague (DAMU), Program Director of two annual international symposiums, editor of conference proceedings

Research interests

Contemporary art and visual culture

Post-structuralist discourse theory and analysis

International diffusion of hegemonic policy discourses

Cultural policy in the Central and Eastern Europe



  • 2012 - 2013 MA Cultural Policy and Management, City University London
  • 2011 - 2012 MA Culture, Creativity and Entrepreneurship, University of Leeds
  • 2008 - 2011 BA Arts Management, University of Economics Prague