Jaroslava Tomanova


Currently working on my PhD thesis with a submission date in spring 2020.


Understanding the Discourse of Creative Economy and its International Diffusion: The Case of the Czech Republic


My PhD thesis presents an explanatory case study exploring the emergence of new policy discourses in the field of culture and arts. The aim of the thesis is to articulate critical explanation of the origins of the creative economy discourse in the Czech cultural sector and cultural policy. Recontextualisation of creative economy discourse is explored and explained through its social and structural orders as well as its rhetorical means, ideological statements and institutional frameworks in which it is presented. The study argues that creative economy is a hegemonic policy discourse consisting of neoliberal articulations of cultural sector and its value, which has been empowered by discursive practices and networks of transnational institutions such as the European Union and United Nations, and disseminated mostly by foreign scholars and policy consultants but also Czech policy makers, cultural managers and local development advocates. The study is using a combination of thematic analysis and post-structuralist discourse analysis of media entries, policy documents, creative economy research studies published by the Institute of Arts-Theatre Institute, as well as transcripts of interviews with range of Czech cultural managers, policy makers and foreign policy consultants.

Alongside PhD research I am interested in contemporary art, its discourse and developing curatorial, editorial and writing practice.

Published papers:

Tomanová, J. 2018. Understanding artistic quality and audience empowerment: What are they and why they can’t be without each other. In: Bonet, L. and Négrier. eds. Breaking the Fourth Wall: Proactive Audiences in the Performing Arts. Elverum: Kunnskapsverket, pp. 72-82

Tomanová, J. 2016. Multi-stakeholder platforms for promoting culture. In: Staszkiewicz, M. Creative Visegrad:City, Culture and Public Space. Prague: Aspen Institute Prague, pp. 35- 43

Kašpárek, O. and J. Tomanová. 2014. Sociální dopady kultury a umÄ›ní. In: Nekolný, B. Paradigmata modern kulturní politiky.Praha: Divadelní Ústav, pp. 24-44 (translated title: Social Impacts of Culture and Arts)

Research related work:

11/2016     The Be SpectACTive! Annual Conference, Universitad de Barcelona, November 22 – 23 

Director of the parallel session Artistic Quality and Audience Empowerment

01/2016 – 5/2016     The Theatre Faculty of the Academy of Performing Arts in Prague (DAMU)

Editor of conference proceedings

8/2013 – 12/2013     Ruth Crawford Mitchel Research Fellowship 

Arts funding in Pittsburgh

Work experience:

2017 – 2019     Thyssen-Bornemisza Art Contemporary (TBA21)

Curatorial Assistant and Project Manager in a private art foundation based in Vienna, Austria. https://www.tba21.org/ 

2013 – 2017     TANEC PRAHA

Assistant Producer in a contemporary dance venue, enageged as a coordinator of BeSpectACTive!, a large scale international cooperation project focused at commissioning participatory artworks, audience engagement and participatory art direction. http://www.bespectactive.euhttps://www.tanecpraha.org

2013     Cubitt Gallery London

A four month’s professional placement in the education and outreach department of Cubitt Artists http://cubittartists.org.uk 

Freelance Projects:

2014     Prague Cultural Strategy, a team member of a preparatory working group at the Prague Institute of Planning and Development (Institut plánování a rozvoje hl. m. Prahy)

2015 – 2016     Theatre Faculty of the Academy of Performing Arts in Prague (DAMU), Program Director of two annual international symposiums, editor of conference proceedings

Research interests

Contemporary art

Post-structuralist discourse theory and analysis

International diffusion of policy discourses

Cultural policy in the Central and Eastern Europe after the break up of the Soviet Union



  • 2012 - 2013 MA Cultural Policy and Management, City University London
  • 2011 - 2012 MA Culture, Creativity and Entrepreneurship, University of Leeds
  • 2008 - 2011 BA Arts Management, University of Economics Prague