Yun Cheng, Blair


I am a performing arts manager with a background in Music and Theatre. I studied Arts Management and Music Management at Tianjin Conservatory of Music and The University of Sheffield. Since my beginnings in the performing arts industry in 2009, I have been working with arts venues, production companies, artists and agencies both in China and the UK, including The National Theatre of China, Shanghai Grand Theatre, Tianjin Concert Hall, and Harrison/Parrott. My PhD research project is Outreach and Education Practice as Audience Engagement Strategy in Performing Arts Centres: An International Perspective.

Research interests

  • Audience engagement
  • Organisation management in the arts
  • Multi-disciplinary artistic works
  • Socially-engaged art practices


Memberships & Research Groups:

  • ISPA (International Society of the Performing Arts)
  • iNARPA (International Network for Audience Research in the Performing Arts)


  • MA in Music Management (University of Sheffield)
  • BA in Arts Management (Tianjin Conservatory of Music)

Research groups and institutes

  • Centre for Cultural Policy
  • Audience, Engagement & Experience
  • Participation