Tianshu Kong

Email: mctko@leeds.ac.uk
Thesis title: Using authentication as a marketing strategy to export Chinese popular music to western countries.
Supervisors: Stan Erraught, Dr Freya Bailes

Profile

I am a final year PhD student and my research focuses on how Westerners perceive the authenticity of Chinese popular music, based on a music management perspective.

Research interests

I'm interested in a range of topics in music industry (music authenticity, music export, cooperation between Chinese and western music industry, music communication). At Undergraduate level, I got a double major in musicology and finance, which also means my research is not limited to the musicological level, but also considers the economic level.

Qualifications

BA Musicology, Shandong University in China
BA Finance, Shandong University in China
MA Music Managemen, The University of Sheffield