Dr Jamie Marsden


My research interests are orientated around the domain of branding, specifically in the strategic expressions of corporate brands. I hold a PhD in corporate communications and marketing, and undergraduate and postgraduate qualifications in graphic design.

Prior to joining the University of Leeds I spent 14 years as a brand consultant and design manager. Throughout this time I worked for the following clients: Cadbury Schweppes, Department for Education and Employment, General Electric, Inland Revenue, Lockheed Martin, NHS, Nike, Northern Foods, Royal Mail, Swann-Morton, Virgin, Wildlife Trusts, WS Atkins. 

External activities:
Reviewer for the Carnegie Trust for the Universities of Scotland
PhD External Examiner, University of Southampton (2018)
PhD External Examiner, Cambridge School of Art (2016)
Reviewer for the Academy of Marketing Conference
Reviewer for the Global Brand Conference
Fellow of the Higher Education Academy
Member of the Academy of Marketing
Reviewer for Edward Elgar Publishing
Reviewer for Bloomsbury Publishing
Reviewer for Sage Publications


  • Director of Postgraduate Research Studies
  • School Examinations and Assessment Officer (2010 – 2013)

Research interests

My research interests:

  1. Visual and verbal brand identity strategies
  2. Defining complex organisational brands
  3. Methods of expressing corporate brands
  4. Managing brand experience
  5. Brand design efficacy
  6. Brand aesthetics

Current projects:

  1. Social media as a mechanism for brand experience
  2. Evaluating the use of misleading brand identities
  3. The use of symmetry as brand expression
  4. Exploring the scope of brand authenticity
  5. Defining complex organisational brands
  6. The use of aesthetics in brand identity
  7. Expressing corporate brands

I welcome PhD proposals connected to branding and communication design. Email me directly with any enquiries. 

<h4>Research projects</h4> <p>Any research projects I'm currently working on will be listed below. Our list of all <a href="https://ahc.leeds.ac.uk/dir/research-projects">research projects</a> allows you to view and search the full list of projects in the faculty.</p>


  • PhD
  • MA
  • HND
  • FHEA

Professional memberships

  • Fellow of the Higher Education Academy
  • Academy of Marketing

Student education

I currently teach brand design and management across two schools: the School of Design and Leeds University Business School.

My current teaching reflects my research interests and therefore primarily focuses on the design, management, and communication of corporate brands.

Current postgraduate researchers

<h4>Postgraduate research opportunities</h4> <p>We welcome enquiries from motivated and qualified applicants from all around the world who are interested in PhD study. Our <a href="https://phd.leeds.ac.uk">research opportunities</a> allow you to search for projects and scholarships.</p>