Yunhua Ye
- Email: sdyy@leeds.ac.uk
- Supervisor: Dr Jamie Marsden, Dr Arjun Khara
Profile
My research centers on brand direction, with a specific emphasis on the aesthetic aspects of packaging design in the realm of consumer luxury brands. I am particularly interested in unraveling the intricate dynamics that shape the visual identity and appeal of these brands. By delving into the nuances of packaging design, I aim to contribute to a deeper understanding of how aesthetic choices influence consumer perceptions and contribute to the overall success of luxury brands in the market.
Research interests
Research interests
- Brand experience
- Brand identity strategies
- Brand aesthetics
- Consumer behaviour and experience
- Visual communication
Qualifications
- MA Communication design
- BA Visual communication designÂ