I am a doctoral candidate at the School of Design. My research is focused on place branding and is especially investigating stakeholders engagement in the process through looking at the Saudi Vision 2030.
I did my masters degree in Narrative Environment at Central Saint Martines, UAL. Where I worked on designing different commercial, cultural and spatial experiences using storytelling. Working on cities' narratives led me to my interest in place branding, which is a topic I am passionate about.
Before starting my PhD, I worked as a lecturer at Imam Abdulrahman Bin Faisal University for 5 years. I taught different courses and designed the User Experience Design and the Visual Merchandising courses in the Graphic Design and Multimedia department. I was awarded the Fellowship in Higher Education 'FHEA' as a recognition of my teaching experiences.
I am interested in place branding, participatory/inclusion design, co-creation, culture and stakeholders engagment.