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Dr Alessia Grassi

Dr Alessia Grassi

Profile

I hold a PhD in Fashion Marketing with a focus on brand experiences in the luxury fashion context. Before starting the PhD, I did a Master in International Fashion Management in Huddersfield School of Art, Design and Architecture. Prior to this, I did a Bachelor in Economics and Accountancy, and a Master in Business Consulting at the Università degli Studi di Brescia (Business School), in Italy, where I come from.

Before joining the University of Leeds School of Design as a Lecturer in Fashion Marketing, I was a Lecturer in Marketing at the University of Huddersfield Business School. 

My area of expertise is in brand experiences, consumer engagement, and marketing communications in the fashion industry.

Responsibilities

  • Programme Leader BA Fashion Marketing
  • WIT Lead School of Design
  • Module Leader

Research interests

Main research interests:

  • Strategic Branding and Brand Management;
  • Luxury Fashion Brands;
  • Brand Experiences;
  • Strategic Marketing Communications;
  • Consumer Engagement;
  • Retailing.
  • Artificial intelligence in the marketing context.
<h4>Research projects</h4> <p>Any research projects I'm currently working on will be listed below. Our list of all <a href="https://ahc.leeds.ac.uk/dir/research-projects">research projects</a> allows you to view and search the full list of projects in the faculty.</p>

Qualifications

  • PhD - Fashion Marketing (University of Huddersfield)
  • MA - International Fashion Management (University of Huddersfield)
  • MSc - Business Consulting (Università degli Studi di Brescia)
  • BSc - Economics and Accountancy (Università degli Studi di Brescia)

Professional memberships

  • FHEA

Student education

I am the programme leader for BA Fashion Marketing. I contribute to a variety of modules within the BA in Fashion Marketing programme.

<h4>Postgraduate research opportunities</h4> <p>We welcome enquiries from motivated and qualified applicants from all around the world who are interested in PhD study. Our <a href="https://phd.leeds.ac.uk">research opportunities</a> allow you to search for projects and scholarships.</p>