Wenshan Shi
- Email: cwsx4510@leeds.ac.uk
- Supervisors: Dr Alessia Grassi, Dr Rubab Ashiq , Dr Catherine Stones
Profile
I am a PhD student in the School of Design, Faculty of Arts, Humanities and Cultures. Before starting the PhD, I did a Master in Sustainable Fashion: Business and Practices in Kingston University of London, School of Art. Prior to this, I did a Bachelor in Fashion Design, at the Hubei Institute of Fine Arts, School of Fashion Arts, in China.
Research interests
My research focuses on consumer behavior, sustainability, and marketing strategies within the fashion industry. Specifically, I aim to explore the impact of storytelling imagery as a visual communication strategy on consumer behavior and purchase intentions in the context of sustainable luxury fashion brands.
Qualifications
- MA Sustainable Fashion: Business and Practices
- BA Fashion Design