Navigating Industrial and Critical Challenges After Mass Media

An exploration of how the dominant and ‘normal’ operation of commercial screen storytelling became a business of attracting microaudiences and what that means for the stories told

Amanda’s talk presents an overview of her new book After Mass Media: Storytelling for Microaudiences in the Twenty-First Century and particularly explores her use of the concept of ‘mode of industrial practice’ as a tool for organizing the abundance and range of series in the twenty-first century. The project seeks to make sense of the implications of 30 years of industrial change and explain how that industrial change has adjusted the scope of commercially viable screen storytelling (mostly series) and contemplate the consequences for the cultural roles of fictional screen storytelling.

Amanda D. Lotz is a media scholar, author, and consultant who has been exploring how digital technologies have changed how media industries operate, what they make, and their role in culture for more than two decades. Based at Queensland University of Technology where she leads the Transforming Media Industries and Cultures research program in the Digital Media Research Centre, her research focuses on understanding the implications of internet distribution for media industries and society.