Media Futures: Google workshops

Learn about digital advertising, social media strategy and digital marketing in these three Google workshops.

Build a digital marketing plan (1-2pm)
Gain an introduction to the main digital marketing channels and how to use them to build a strategy. You'll learn about:

• The main digital marketing channels and how they are used to help businesses
• How to create and structure a practical digital marketing plan for a small business utilising the main digital marketing channels
• How to measure your plan for success.

Introduction to digital advertising (2.15-3.15pm)
Learn about search, social and display advertising and how to get started with advertising a business. You'll learn:

• The main formats of digital advertising including search, social and display
• How to develop an advertising plan for a channel and measure success
• A practical approach for how small businesses can use digital advertising.

Social media strategy (3.30-4.30pm)
Learn about creating a social media strategy based on your business goals. You'll learn:

• The key social media platforms for businesses to use in 2019
• How to build a social media strategy for a business based on business goals
• How to define a set of brand guidelines for a business on social media.

Spaces on the workshops are limited so reserve your place to avoid disappointment.