Dr Maria Logkizidou

Dr Maria Logkizidou

Profile

I am a lecturer in fashion marketing at School of Design (University of Leeds). My primary fields of interest and expertise are in consumer behaviour, visual merchandising, fashion retailing, fashion e-tailing, product placement and design, branding, advertising and art marketing. I am experienced in designing and conducting experiments. My expertise is in quantitative marketing research, including data collection, analysis, and statistical testing. I am also interested in certain qualitative research methods. I have a Masters Degree in Strategic Marketing and Consulting from the University of Birmingham. My Master's dissertation and final year consultancy project was on the impact of the retail store environment on consumers' brand perceptions. The focus of my Ph.D. thesis (Cardiff University) was on the impact of visual merchandise display on consumer purchases of luxury brands. I have also undertaken a numbers of consultancy projects (off-line or on-line visual merchandising) working with Wyatt International Ltd and S.Oliver.

PhD supervision research interests

  • Consumer Behaviour in Fashion
  • Visual Merchandising
  • Fashion Retailing
  • Product Placement and Design
  • Brand Identity
  • Culture and Image
  • Art Marketing

Teaching commitments

  • Fashion Marketing (yr 1)
  • Fashion Marketing Major Project Realisation (yr 3)
  • Fashion Marketing Major Project Research (yr 3)
  • Research methods (yr 2)
  • BA dissertation
  • MA dissertation

Research interests

  • Consumer Behaviour in Fashion
  • Visual Merchandising
  • Fashion Retailing
  • Product Placement and Design
  • Brand Identity
  • Culture and image
  • Art Marketing
<h4>Research projects</h4> <p>Any research projects I'm currently working on will be listed below. Our list of all <a href="https://ahc.leeds.ac.uk/dir/research-projects">research projects</a> allows you to view and search the full list of projects in the faculty.</p>

Qualifications

  • PhD Marketing (Cardiff university)
  • MSc Strategic Marketing and Consulting (University of Birmingham)
  • BSc (Hons) Accounting and Finance (Athens University of Economics and Business)
<h4>Postgraduate research opportunities</h4> <p>We welcome enquiries from motivated and qualified applicants from all around the world who are interested in PhD study. Our <a href="https://ahc.leeds.ac.uk/research-opportunities">research opportunities</a> allow you to search for projects and scholarships.</p>