Dr Eunsuk Hur
- Position: Lecturer in Fashion Innovation and Marketing
- Areas of expertise: Sustainable fashion; consumer behaviour; collaborative consumption; product and service design strategy; branding; fashion management; cultural studies.
- Email: E.S.Hur@leeds.ac.uk
- Phone: +44(0)113 343 3793
- Website: Eunsuk Hur | Googlescholar | Researchgate | ORCID
I joined the School of Design at the University of Leeds as a member of staff in 2013 after my PhD study at Leeds. Prior to this, my career in the fashion industry has spanned a number of roles consulting on creative directions, branding, and fashion management. I have contributed to various academic community groups and carried out industry consultancy activities by engaging in the external community within academia, industry, and non-profit organisations.
Research Project Grants & Awards
- 2021–2022: Rebirth Fashion: Community-based collaborative consumption (Principal Investigator), ESRC Impact Acceleration Account Responsive Mode
- 2021–2022: Leveraging social innovation for sustainable fashion consumption: The roles of social media for sustainable local communities (Principal Investigator), Interdisciplinary Research and Impact Fund for Culture
- 2019: Rebirth Fashion (Principal Investigator), Ignite 9 funded project from the Cultural Institute
- 2014: Development of Communication Skills for Multidisciplinary Research-Transferable Skills Activity (Co-Investigator)
- 2011: The JB Speakman Travel Bursary: School of Design University of Leeds
- 2009–2012: 3-year PhD scholarship: School of Design, University of Leeds
- 2010: Future Form, Sponsored by Jotta Magazine, The Trafalgar Hotel Window display, The Trafalgar Hilton Hotel, London.
- 2009: Selected for CASAMICA’ Talent Scouting: Milan Design Week, September
- 2009: Selected for the CSM Contemporary Collection 2009: Central Saint Martin’s College of Art and Design, London Art and Design University
- 2005: Konkuk University, Postgraduate School of Design Prize (South Korea)
- 2000: Sunmi Design Contest, Special Selection Award (South Korea)
I am a reviewer for academic journals such as Sustainability (2018–present), Journal of Brand Management (2018–present), Research Journal of Textile and Apparel (2021–present), International Journal of Fashion Design, Technology and Education (2021–present), Designs — Open Access Journal (2020–present), Critical Studies in Men's Fashion (2021–present), the Journal of Sustainable Practice (2020) and Utopian Studies (2017).
I have been acting as an external examiner for the BA Fashion Management programme at De Montfort University since 2019.
- Research Group Leader Fashion Marketing and Management
In recent years, my research has focused on the areas of fashion consumers, sustainable fashion business innovation, fashion retail strategy, co-creation, design entrepreneurship, cultural studies, and collaborative consumption.
My current research is concentrated on sustainability in the fashion and creative industries through an examination of consumption and production processes, in particular focusing on co-creation platforms using digital media.
My research interests cover not only the above-mentioned areas but also the support of sustainable development through looking at other social and cultural issues such as the ageing population, inclusivity, and human well-being.<h4>Research projects</h4> <p>Any research projects I'm currently working on will be listed below. Our list of all <a href="https://ahc.leeds.ac.uk/dir/research-projects">research projects</a> allows you to view and search the full list of projects in the faculty.</p>
- Fellow of Higher Education Academy (2016-Present)
- Member of Chartered Institution of Wastes Management (2016-current)
- Member of the Academy of Marketing (2017-Present)
- Committee Member of the Korean Society of Knit Design (2015-Present)
- Member of the Korean Textile Design Association (2006-Present)
- Member of the Korean Society of Crafts (2006-Present)
I teach undergraduate and postgraduate students in the subject areas of fashion marketing, product and service design strategy, branding, consumer behaviours in fashion and research methods. I am currently a module manager for Fashion Trends and Forecasting. I am also supervising undergraduate (typically 4–8 students) and postgraduate dissertations (typically 8–10 students) on the topics of sustainability and fashion marketing.