Dr Eunsuk Hur
- Position: Lecturer in Fashion Innovation and Marketing
- Areas of expertise: Sustainable fashion; consumer behaviour; collaborative consumption; product and service design strategy; fashion management; cultural studies.
- Email: E.S.Hur@leeds.ac.uk
- Phone: +44(0)113 343 3793
- Website: Eunsuk Hur | LinkedIn | Googlescholar | Researchgate | ORCID
Profile
I am a lecturer and researcher who is dedicated to advancing sustainability in the fashion and textiles industry. My research interests include sustainability, circular economy, co-creation, fashion psychology, and collaborative consumption, with a specific focus on the intersection of fashion and creative business. After completing my PhD at the University of Leeds, I joined the School of Design in 2013 as a member of staff. Prior to this, I held several positions in the fashion industry, including consulting on creative direction, branding, and fashion management. My background in both industry and academia allows me to offer a unique perspective on the most pressing issues facing the fashion and textile industry today. I am committed to providing valuable insights and innovative solutions that will help create a more sustainable and equitable future for all.
Research Project Grants & Awards
- 2021–2022: Rebirth Fashion: Community-based collaborative consumption (Principal Investigator), ESRC Impact Acceleration Account Responsive Mode
- 2021–2022: Leveraging social innovation for sustainable fashion consumption: The roles of social media for sustainable local communities (Principal Investigator), Interdisciplinary Research and Impact Fund for Culture
- 2019: Rebirth Fashion (Principal Investigator), Ignite 9 funded project from the Cultural Institute
- 2014: Development of Communication Skills for Multidisciplinary Research-Transferable Skills Activity (Co-Investigator)
- 2011: The JB Speakman Travel Bursary: School of Design University of Leeds
- 2009–2012: 3-year PhD scholarship: School of Design, University of Leeds
- 2010: Future Form, Sponsored by Jotta Magazine, The Trafalgar Hotel Window display, The Trafalgar Hilton Hotel, London.
- 2009: Selected for CASAMICA’ Talent Scouting: Milan Design Week, September
- 2009: Selected for the CSM Contemporary Collection 2009: Central Saint Martin’s College of Art and Design, London Art and Design University
- 2005: Konkuk University, Postgraduate School of Design Prize (South Korea)
- 2000: Sunmi Design Contest, Special Selection Award (South Korea)
I am a reviewer for academic journals such as Sustainability (2018–present), Journal of Brand Management (2018–present), Research Journal of Textile and Apparel (2021–present), International Journal of Fashion Design, Technology and Education (2021–present), Designs — Open Access Journal (2020–present), Critical Studies in Men's Fashion (2021–present), the Journal of Sustainable Practice (2020) and Utopian Studies (2017).
I have been acting as an external examiner for the BA Fashion Management programme at De Montfort University since 2019.
Responsibilities
- Research Group Leader Fashion Marketing and Management
Research interests
I am delighted to collaborate with researchers, individuals, and organisations who share an interest in promoting sustainable fashion practices. I am equally interested in supervising research topics for research students in the following fields, amongst others:
- Sustainable Fashion Consumption and Community Practices: My research delves into how community activities and social innovation can foster sustainable lifestyle practices. Moreover, I investigate how novel technologies and policies can facilitate sustainable consumption practices for both local and global communities.
- Collaborative Consumption and Circular Economy Practices: I am intrigued by exploring how new digital technologies can leverage innovative fashion business practices for sustainable fashion production and consumption.
- Fashion & Culture: My research explores the rejuvenation of cultural heritages and the promotion of sustainable craft and art practices to support artisans and local designers in textiles and fashion.
- Developing Inclusive Co-Design Practices: My research examines how design can serve marginalised groups to support a more sustainable future while assisting local communities and non-profit organisations' activities.
Thank you for taking the time to read my profile. Please do not hesitate to get in touch if you are interested in collaborating or have any questions about my research.
<h4>Research projects</h4> <p>Any research projects I'm currently working on will be listed below. Our list of all <a href="https://ahc.leeds.ac.uk/dir/research-projects">research projects</a> allows you to view and search the full list of projects in the faculty.</p>Professional memberships
- Fellow of Higher Education Academy (2016-Present)
- Member of Chartered Institution of Wastes Management (2016-current)
- Member of the Academy of Marketing (2017-Present)
- Committee Member of the Korean Society of Knit Design (2015-Present)
- Member of the Korean Textile Design Association (2006-Present)
- Member of the Korean Society of Crafts (2006-Present)
Student education
As a lecturer in fashion marketing, I instruct both undergraduate and postgraduate students on topics such as sustainable fashion, fashion business, fashion trends, and forecasting. Presently, I serve as the module manager for the course Fashion Trends and Forecasting, and I also supervise undergraduate and postgraduate students on dissertations related to sustainability and fashion marketing.