Jun Pyun

Profile

I am currently undertaking a PhD with a specialised focus on global social media advertising and communication strategies for sustainable fashion and animal ethics. My research explores how visual and textual content on social media platforms such as YouTube influences consumer perception and ethical engagement with ethical consumption, particularly across different cultural backgrounds.

In my first PhD year, I ran a sustainable fashion and lifestyle Instagram account with 10K+ followers, directly shaping my research on social media marketing. In 2025, I became a UK-based content creator for NAVER, producing cultural content that connects Korean audiences with life in the UK.

Prior to my PhD journey, I spent seven years coordinating merchandising and production for a high-end South Korean cashmere company, overseeing both brand development and external manufacturing partnerships. I collaborated with manufacturers in Mongolia (cashmere) and Italy (leather) on product development, and coordinated ODM production for major Korean fashion brands such as LEBEIGE (a Samsung brand), TIME (by Hyundai), PRÉNDANG, and RIBBONE.

My creative interests extend to film and visual arts. While at university, I participated in several independent film productions in South Korea. In 2014, I worked on Breath—a short film invited to the Cannes Film Festival in France—as both a member of the art team and an actor. In 2018, I supported several Master’s film projects at The Northern Film School (Leeds Beckett University), contributing creative and practical support as part of the art department.

This diverse backgrounds deeply inform my current research into global social media advertising and communication strategies.

Research interests

• Sustainable and Ethical Fashion  

• Animal Ethics and Vegan Practices in Fashion

• Cross-Cultural Communication

• Social Media Marketing and Communication

• Celebrity and Influencer Marketing

• Visual Storytelling in Art and Fashion

• Digital and Advertising Design

Qualifications

• MA Graphic and Communication design
• BA Fine-Art
• BA Photography