Guobin Xia


I am a digital designer and PhD researcher with multidisciplinary backgrounds in VR/AR, 2D/3D Animation, Graphic Design, Web Design, Experience Design, Film studies and etc. I obtained my Master ’s degree (Dissertation: Distinction) in Design and Digital Media from the University of Edinburgh in 2018. Prior to this, I did my undergraduate study (First Class and ranked top out of 173) in animation in China, where I was awarded the honour Outstanding Undergraduate Student. One of my oil painting pieces was selected out for the 2014 Jilin Provincial Art Exhibition. In 2015, I was selected to become a forestry photographer for Chinese Association of Forestry Ecology Photographers. I had worked as a Chinese language teacher at the Taylor University of USA in 2015. In 2017, I started my career at one of the Fortune Global 500 companies and worked in the IT group for 4 months. I then works as a graphic designer in London. And start to work as a Design contractor that provide design services for companies from London,Singapore,Shanghai and etc.


Research interests

-Digital media design



-Graphic Design


  • MSc Design and Digital Media
  • BFA Animation