Guobin Xia
- Email: sdgx@leeds.ac.uk
- Thesis title: Virtual Reality (VR) as a means to support positivity and well-being through a deeper understanding of the potential of colour and light
- Supervisors: Phil Henry, Dr Francisco Queiroz, Prof. Stephen Westland
Profile
I currently work as a PhD student at School of Design, University of Leeds. Prior to this, I graduated from Edinburgh College of Arts, the University of Edinburgh. My research interest emphasises the human aspect as a core problem of design through integrative studies of colour science, psychology, and immersive human-computer interaction. Apart from academics, I got extensive commercially practical experience in animation, media production, graphic design, VR/AR, and game design for over six years. Previous design projects collaborated with several 4A advertising companies, Fashion studios, and well-brand educational agencies from London, Singapore City, Shanghai, Hong Kong, and etc.
Research interests
- VR/AR/XR
- Colour psychology
- EEG
- 2D/3D animation
- Game design
- Graphic design
Qualifications
- MSc Design and Digital Media
- BFA Animation