Guobin Xia

Guobin Xia


I currently work as a PhD student at School of Design, University of Leeds. Prior to this, I graduated from Edinburgh College of Arts, the University of Edinburgh. My research interest emphasises the human aspect as a core problem of design through integrative studies of colour science, psychology, and immersive human-computer interaction. Apart from academics, I got extensive commercially practical experience in animation, media production, graphic design, VR/AR, and game design for over six years. Previous design projects collaborated with several 4A advertising companies, Fashion studios, and well-brand educational agencies from London, Singapore City, Shanghai, Hong Kong, and etc.

Research interests

  • VR/AR/XR
  • Colour psychology
  • EEG
  • 2D/3D animation
  • Game design
  • Graphic design


  • MSc Design and Digital Media
  • BFA Animation