Hoyoung Hyun


With roots in interaction design, I am interested in the experiential value of design in improving people’s lives. I have worked with various global media companies such as Harvard Business Review Press and Penguin Group.

I am a passionate advocate of design thinking, customer-driven innovation and helping organisations to help themselves through actively designing their internal brand equity.



- Hoyoung Hyun (2015) The Story of UX Design, UX Review, Republic of Korea

- Hoyoung Hyun (2013) The Sketch Diary 750, Proje, Republic of Korea


- Dreyfuss, H. (2003). Designing for people. Skyhorse Publishing Inc.

- Maeda, J. (2006). The laws of simplicity. MIT press.

- Martin, R. L. (2009). The design of business: Why design thinking is the next competitive advantage. Harvard Business Press.


- Selected (2017-2018) Who's Who In The World, The Marquis Who's Who

- Selected (2016) Korean Cultural Product Contest, Nation Museum of Korea

Research interests

- Brand Experience

- User Experience Design

- Human-Computer Interaction

- Design Strategy

- Design Thinking


  • BA Design
  • MA Design & Innovation