Hoyoung Hyun

Profile

With roots in interaction design, I am interested in the experiential value of design in improving people’s lives. I have worked with various global media companies such as Harvard Business Review Press and Penguin Group.

I am a passionate advocate of design thinking, customer-driven innovation and helping organisations to help themselves through actively designing their internal brand equity.

Publication

Books

- Hoyoung Hyun (2015) The Story of UX Design, UX Review, Republic of Korea

- Hoyoung Hyun (2013) The Sketch Diary 750, Proje, Republic of Korea

Translation

- Maeda, J. (2006). The laws of simplicity. MIT press.

- Martin, R. L. (2009). The design of business: Why design thinking is the next competitive advantage. Harvard Business Press.

Award

- Selected (2017-2018) Who's Who In The World, The Marquis Who's Who

- Selected (2016) Korean Cultural Product Contest, Nation Museum of Korea

Research interests

- Brand Experience

- User Experience Design

- Human-Computer Interaction

- Design Strategy

- Design Thinking

Qualifications

• BA Design
• MA Design & Innovation