#DoYouMINDTHEGAP

Second year Graphic and Communication Design student, Pippa Allen, has taken home a Wood Pencil from the D&AD New Blood Competition, for her campaign to raise awareness of the gender pay gap.

The aim of her campaign #DoYouMINDTHEGAP was to develop an integrated solution to raise awareness of the gender pay gap and make a difference. The campaign cleverly used type to demonstrate that on average women are paid 20% less than male than their male counterparts.

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Pippa explains:

“I wanted to create a type which illustrated just how damaging the gender pay gap is. Five letters of the alphabet equates to 20%, so by removing the vowels from words, I created a set of posters which symbolised this damage.”

D&AD, New Blood, School of Design, Leeds, Pencil,. Wood Pencil, Pippa Allen, Gender, pay gap, awards
Pippa’s campaign hoped to make a difference by visualising the issue at underground stations and with the help of well-known brands, to not only evoke a reaction but also provoke action.