Retail that Resonates: Crafting Consumer Experiences

Learn the fundamentals of designing impactful retail experiences through a mix of theory and practical activities with PACE.

Professional Academy for Creative Enterprise (PACE) onsite courses offer a range of in-person teaching and learning experiences at our University of Leeds campus.

You'll explore how consumers engage with physical spaces and understand tools to shape retail experiences that resonate. Whether you're enhancing an existing store or launching a new space, this course offers insights into creating consumer-led experiences.

What Will You Learn?

• Core principles of experiential retail and how consumer perceptions and emotions can help shape spaces.
• How to define and differentiate between a retail space and a retail place.
• Techniques for mapping consumer needs and designing meaningful touchpoints.
• Ways to translate brand identity into physical environments that drive engagement.
• Approaches to fostering emotional connections through spatial storytelling.

Led by Dr. Alessia Grassi, Lecturer in Fashion Marketing.

Find out more and sign up here.