'Influencer Creep: How Optimisation, Authenticity and Self-Branding Transform Creative Culture' Book Launch

Book Launch for ‘Influencer Creep: How Optimization, Authenticity and Self-Branding Transform Creative Culture’ by Sophie Bishop, with Dr Eirini Boukla (School of Design) and artist Marianna Mariz

Location: LT G.12, Clothworkers Building North

Sophie Bishop’s book ‘Influencer Creep: How Optimization, Authenticity and Self-Branding Transform Creative Culture’ (University of California Press) is released on 28 October. The book draws from in-depth ethnography and interviews with influencers and professional artists. Bishop argues that looking to the shifts within influencer culture can help us understand contemporary changes to labour conditions, compensation and representation within art worlds.

Early praise for the book includes “those in the art world will find plenty to chew on” (Publishers Weekly) and “both a page turner and thorough academic study” (Professor Thomas Poell, UVA).

This event will be hosted by Dr Ludmila Lupinacci and will bring Sophie Bishop in conversation with professional illustrator and communications coordinator for the Association of Illustrators, Marianna Madriz and Dr Eirini Boukla (School of Design). It will be followed by a drinks reception.