The Essentials of Visual Communication Course

Effective visual communication is a powerful tool for conveying messages and engaging audiences.

Professional Academy for Creative Enterprise (PACE) onsite courses offer a range of in-person teaching and learning experiences at our University of Leeds campus.

This one-day course introduces core design principles and teaches you how to communicate effectively using visual elements. Whether you’re new to design or looking to refine your skills, this course will equip you with the tools to elevate your visual communication through practical workshops.

What Will You Learn?

• Understand the different ways we can communicate information in a visual format and explore the importance of visuals.
• The fundamental principles of visual communication and the various forms it can take.
• The step-by-step process of developing impactful designs, from concept to final execution.
• How to create meaning using visual elements such as colour, layout, typography, and imagery.
• How to identify and avoid common visual communication pitfalls.
• Explore and analyse examples of both effective and ineffective visual communication.

Find out more about the course and enrol here.