Building a Brand: Strategies for Success on Social Media Course

A strong social media presence can be vital for business success in today's digital world.

Professional Academy for Creative Enterprise (PACE) onsite courses offer a range of in-person teaching and learning experiences at our University of Leeds campus.

This Social Media Marketing course teaches you how to craft compelling brand stories, define your unique value, and engage your audience effectively. Gain hands-on experience and strategic insights to build and grow your brand across global platforms, helping you stand out in a competitive market.

What Will You Learn?

• The key principles of social media marketing and how to use social media strategically to enhance brand visibility and engagement for your business.
• The essential factors that contribute to a successful brand and a strong online presence.
• How to Identify, analyse and define your target audience to maximise engagement.
• How to develop, refine and position your personal or business brand effectively.
• How to use storytelling techniques to create compelling content that resonates with your audience and connect emotionally to strengthen brand loyalty and encourage interaction.
• How to optimise your social media presence across global platforms for greater reach, visibility, and engagement.

Find out more about the course and enrol here.