I joined the School of Design as a Lecturer in Marketing in 2001. Prior to that, I worked in Dublin City University and I have also worked in business development roles with multinational and SME’s in Ireland, Australia and the UK. I hold an MSc. Marketing (University of Ulster) and MSc. Cognitive Neuroscience (York University). I have held many pedagogical development and research roles. Most recently I have developed and managed the highly successful MA Fashion, Enterprise and Society and MA Global Fashion Management. I have also led undergraduate programmes and had the role of Examinations Officer.
I am an External Examiner for MA Fashion Management, Birmingham City University. I have been a programme reviewer for London College of Fashion, Fulbright scholarship mentor and session chair for the Marketing Educators’ Association, California. I have reviewed for the Academy of Marketing, Color Research and Application, KEER - the Japan Society of Kansei Engineering and Emotional Design (JSKE), the International Conference on Design Education and Sage Publications.
- Module Manager - Marketing Creativity and Innovation, Consumer Neuroscience, Fashion Marketing (MA).
- Programme Developer/ Manager - MA Global Fashion Management (2016 -2021)
- Programme Developer/ Manager - MA Fashion, Enterprise and Society (2010-2015)
Why do we do what we do? How do we make decisions, create habits, change our behaviour? I am increasingly interested in the application of neuroscience techniques such as EEG and MEG to explore design and consumer interaction. Experimental psychology research in the areas of consumer addiction and also in the study of neuroaesthetics.
Compulsive Behaviour – retail and buying tendencies focusing on behavioural design, habits, addictions, and decision-making in real-life situations.
Neuroaesthetics – perspective of creator and viewer perceptions processes and links between the study of innovation and creativity.
My research has enabled me to contribute to three chapters of the forthcoming academic textbook Fashion and Luxury Marketing by Prof. Michael Solomon (2022).
Research outputs have focused on pedagogical issues relating to the merging of innovation, creativity and entrepreneurship. In my BMAF funded study Beyond the Boundaries of the Business School, I conducted research with the D-School - Stanford University, Design London - Imperial College London, Queens University and CHEAD in order to investigate marketing pedagogy as conducted outside a business faculty.<h4>Research projects</h4> <p>Any research projects I'm currently working on will be listed below. Our list of all <a href="https://ahc.leeds.ac.uk/dir/research-projects">research projects</a> allows you to view and search the full list of projects in the faculty.</p>
- MSc. Cognitive Neuroscience. University of York (2018)
- Consumer Neuroscience and Neuromarketing Copenhagen Business School (2016)
- Fellowship HEA (2002)
- MSc. Marketing. University of Ulster (1999)
- BA Business Studies. 1st University of Ulster (1998)
- Academy of Marketing
- Society for Consumer Psychology
- Marketing Institue of Ireland
- Fellow Higher Education Academy
I lecture in a variety of marketing management subject areas including consumer neuroscience, strategic marketing, design entrepreneurship, integrated marketing communication, marketing creativity and innovation. I also supervised research at undergraduate, postgraduate and PhD level.