Media Futures: The X Factor

What gives a show the X Factor? Find out if there's a winning formula for making a hit show with TV producer and executive Siobhan Greene.

Siobhan Greene has one of the top jobs in TV. She created the X Factor and Britain’s Got Talent with Simon Cowell. 

Now, as Head of Entertainment Commissioning for ITV, she is responsible for other hit shows such as Ant and Dec’s Saturday Night Takeaway and I’m a Celebrity Get Me Out of Here.