Shuyu Lelio Yang

Profile

Shuyu (Lelio) Yang is a Lecturer in Fashion Marketing and Brand Communication at the University of Leeds. He holds a PhD in Marketing from the University of Manchester and has an interdisciplinary background spanning marketing, fashion, and design.

Prior to joining the University of Leeds, he worked as a teaching associate, teaching marketing and fashion-related subjects at the University of Manchester. He also has professional experience across the fashion and creative industries, including fashion design, buying, visual merchandising, and editorial work across China and UK.

Responsibilities

• Module Leader
• School Study Year Abroad Coordinator
• External Examiner for Nottingham University Business School

Research interests

Shuyu’s research takes a critical approach to marketing, organisation, and consumer culture, examining how markets and organising can challenge structural inequalities, support marginalised communities, and contribute to more just and democratic societies.

Situated primarily within China and boarder Global South contexts, his current research focuses on digital consumer cultures and communities, queer communities, and degrowth-oriented intentional communities. His work draws particularly on feminist, queer, and decolonial perspectives to explore alternative forms of consumption, markets, and organising. His teaching extends this critical agenda into fashion, encouraging students to rethink how the fashion industry can contribute to a more sustainable and socially just society.

Qualifications

• PhD in Marketing
• Master in International Fashion Marketing
• BA in Fashion Design and Engineering

Professional memberships

• Early Career Reviewer Board Member of Qualitative Market Research: An International Journal
• Member of Consumer Culture Theory Conference
• Member of Academy of Marketing Conference
• Member of GENMAC (Gender Market Consumers Conference)
• Fellow of the Higher Education Academy (FHEA)
• Member of FACE (Fashion Academics Create Equality)

Student education

Shuyu works as a module leader, teaching across all undergraduate levels, with a specialisation in (critical) fashion marketing and brand communication. He also supervises students at BA, MA, and PhD levels.