Shuyu Lelio Yang

Profile

I am a Lecturer in Fashion Marketing and Brand Communication. I hold a BA in Fashion Design and Engineering and later completed my PhD and Master's degrees in Fashion Marketing and Management at the University of Manchester. From 2019 to 2022, I worked as a teaching associate and guest lecturer at the University of Manchester. My PhD project explored how gendered ideology operates through male beauty influencers within the specific context of China. I have supervised numerous undergraduate and Master's level student projects.

With extensive experience spanning many years in the fashion industry, I have taken on various roles, including fashion design, visual merchandising, fashion buying, and editing.

Responsibilities

• Module Leader
• School Study Year Abroad Coordinator

Research interests

As an interpretivist researcher, my work focuses on consumer and fashion contexts.

My interests include consumer culture, critical marketing and critical fashion culture,

Qualifications

• PhD in Marketing
• Master in Fashion Marketing
• BA in Fashion Design and Engineering

Professional memberships

• Fellow Leadership in Education Awards Programme
• Member of Consumer Culture Theory Conference
• Member of Academy of Marketing Conference
• Member of GENMAC (Gender Market Consumers Conference)

Student education

I work as a module leader for multiple modules, and my teaching covers all undergraduate levels, with a specialization in (critical) fashion marketing.