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Shuyu Lelio Yang

  • Position: Lecturer of Fashion Marketing
  • Areas of expertise: Consumer Culture Theory; gender marketing; feminism marketing; social commerce; value co-creation; influencer marketing; social sustainability; curation of diversity inclusivity equality issues.
  • Email: S.Y.Yang@leeds.ac.uk

Profile

I am a Lecturer in Fashion Marketing and Brand Communication. I began as a fashion design student and subsequently completed my PhD and Masters degree in Fashion Marketing from the University of Manchester. I worked as a teaching associate and guest lecturer at the University of Manchester from 2019 to 2022. My PhD project explored how gendered ideology operates through male beauty influencers within the specific context of China. I have supervised numerous undergraduate and masters level student projects.

With extensive experience spanning many years in the fashion industry, I have engaged in various roles including fashion design, visual merchandising, fashion buying, and editing.

Responsibilities

  • Module Leader for Fashion Promotion

Research interests

My research explores the context of fashion but extends beyond it. My research interests encompass fashion culture, consumer ideology, consumer injustice, ethical consumption, gender and sexuality marketing, as well as influencer marketing.

<h4>Research projects</h4> <p>Any research projects I'm currently working on will be listed below. Our list of all <a href="https://ahc.leeds.ac.uk/dir/research-projects">research projects</a> allows you to view and search the full list of projects in the faculty.</p>

Qualifications

  • PhD in Fashion Marketing
  • Master in Fashion Marketing
  • BA in Fashion Design and Engineering

Professional memberships

  • Fellow Leadership in Education Awards Programme
  • Member of Consumer Culture Theory Conference
  • Member of Academy of Marketing Conference
  • Member of GENMAC (Gender Market Consumers Conference)

Student education

I have been serving as a module leader since 2023 and also contribute to teaching across the first, second, and third years.

<h4>Postgraduate research opportunities</h4> <p>We welcome enquiries from motivated and qualified applicants from all around the world who are interested in PhD study. Our <a href="https://phd.leeds.ac.uk">research opportunities</a> allow you to search for projects and scholarships.</p>