Dr Qais Ahmad

Profile

I am a multidisciplinary designer, educator and researcher interested in design for behaviour change. As a dedicated educator and seasoned industry professional, I bring experience to the Advertising and Branding Strategy domain. Currently serving as a Lecturer in the MA Advertising and Design programme, in the School of Design at the University of Leeds, I am deeply committed to fostering the next generation of creative minds and strategic thinkers.

With over 12 years of experience in the branding industry, I have had the privilege of working across diverse sectors, gaining invaluable insights into the ever-evolving landscape of branding and communication. My professional journey allows me to offer students a comprehensive perspective rooted in real-world practice. My pedagogical approach is based on integrating theory and practice. In the classroom, I endeavour to create an engaging learning environment where theoretical concepts are contextualised through case studies, interactive discussions, and hands-on projects. By bridging academic knowledge with industry insights, I empower students to critically analyse branding and design strategies and develop communication design interventions that resonate with target audiences.

Responsibilities

• Deputy Programme Leader of MA Advertising and Design
• Module Leader of Creative Direction

Research interests

My teaching responsibilities span across various modules at the School of Design. This includes a range of subjects, including but not limited to advertising, branding strategy, consumer behaviour, market research, and integrated communication. Through engaging lectures, seminars, and practical sessions, I aim to equip students with the skills, insights, and critical thinking abilities necessary to excel in the dynamic field of advertising and design. In addition to teaching, I am a supervisor for research projects undertaken by students within my areas of expertise.

<h4>Research projects</h4> <p>Any research projects I'm currently working on will be listed below. Our list of all <a href="https://ahc.leeds.ac.uk/dir/research-projects">research projects</a> allows you to view and search the full list of projects in the faculty.</p>

Qualifications

• PhD | Design | Brunel University London
• MA | Art and Design: Communication Design | University of Salford
• BA | Graphic Design and Applied Arts | Yarmouk University

Student education

My teaching responsibilities span across various modules at the School of Design. This includes a range of subjects, including but not limited to advertising, branding strategy, consumer behaviour, market research, and integrated communication. Through engaging lectures, seminars, and practical sessions, I aim to equip students with the skills, insights, and critical thinking abilities necessary to excel in the dynamic field of advertising and design. In addition to teaching, I am a supervisor for MA Design projects undertaken by students within my areas of expertise.

<h4>Postgraduate research opportunities</h4> <p>We welcome enquiries from motivated and qualified applicants from all around the world who are interested in PhD study. Our <a href="https://phd.leeds.ac.uk">research opportunities</a> allow you to search for projects and scholarships.</p>