Dr Qais Ahmad

Profile

I am a multidisciplinary designer, educator and researcher interested in design for behaviour change. As a dedicated educator and seasoned industry professional, I bring experience to the Advertising and Branding Strategy domain. Currently serving as a Lecturer in the MA Advertising and Design programme, in the School of Design at the University of Leeds, I am deeply committed to fostering the next generation of creative minds and strategic thinkers.

With over 12 years of experience in the branding industry, I have had the privilege of working across diverse sectors, gaining invaluable insights into the ever-evolving landscape of branding and communication. My professional journey allows me to offer students a comprehensive perspective rooted in real-world practice. My pedagogical approach is based on integrating theory and practice. In the classroom, I endeavour to create an engaging learning environment where theoretical concepts are contextualised through case studies, interactive discussions, and hands-on projects. By bridging academic knowledge with industry insights, I empower students to critically analyse branding and design strategies and develop communication design interventions that resonate with target audiences.

Responsibilities

• Deputy Programme Leader of MA Advertising and Design
• Module Leader of Creative Direction

Research interests

My research interests are on design for behaviour change, design for sustainable behaviour, communication design, advertising, branding, and social design. These are areas in which I would be interested in supervising PhD students.

<h4>Research projects</h4> <p>Some research projects I'm currently working on, or have worked on, will be listed below. Our list of all <a href="https://ahc.leeds.ac.uk/dir/research-projects">research projects</a> allows you to view and search the full list of projects in the faculty.</p>

Qualifications

• PhD | Design for Behaviour Change | Brunel University London
• MA | Art and Design: Communication Design | University of Salford
• BA | Graphic Design and Applied Arts | Yarmouk University

Student education

My teaching responsibilities span across various modules at the School of Design. This includes a range of subjects, including but not limited to advertising, branding strategy, consumer behaviour, market research, and integrated communication. Through engaging lectures, seminars, and practical sessions, I aim to equip students with the skills, insights, and critical thinking abilities necessary to excel in the dynamic field of advertising and design. In addition to teaching, I am a supervisor for MA Design projects undertaken by students within my areas of expertise.

<h4>Postgraduate research opportunities</h4> <p>We welcome enquiries from motivated and qualified applicants from all around the world who are interested in PhD study. Our <a href="https://phd.leeds.ac.uk">research opportunities</a> allow you to search for projects and scholarships.</p>