Dr Yuri Siregar
- Position: Director of Student Education
- Areas of expertise: Phygital experience; atmospherics; fashion marketing communications
- Email: Y.H.Siregar@leeds.ac.uk
- Location: 1.32 Clothworkers' Link
- Website: LinkedIn
Profile
Enhancing the connection between academia and industry has always been my chief aim as a lecturer.
I joined the University of Leeds in 2022. Before that, I was a course leader for MA Fashion Communications at Nottingham Trent University. I also taught in Asia.
I have spent more than a decade in the marketing and advertising industry, my last position being a creative director at a multinational integrated marcomms company. I have worked globally with various brands (FMCG, fashion, telco, online platform) - designing, producing, and implementing their strategic creative communications across channels and media.
Responsibilities
- Director of Student Education
- Programme Leader | MA Global Fashion Management
- Lecturer in Fashion Marketing and Brand Design
Research interests
My research interests centre on consumers' interactive experiences with fashion retail's physical and digital worlds. The current focus of my research is exploring experiential phygital atmospherics through people-centred design.
- The Convergence of The Physical and Digital Worlds in Fashion Retail
- Dynamic Omnichannel Experience
- Interactive Technology
Qualifications
- PhD | Fashion Marketing | Nottingham Trent University, UK
- MA | E-Marketing and Social Media | Middlesex University London, UK
- MA | Marketing Communications | Mercu Buana University, Indonesia
- BA | Communications | Moestopo University, Indonesia
- Postgraduate Certificate in Academic Practice (PGCAP)
Professional memberships
- Fellow of the Higher Education Academy
- Member of the Academy of Marketing
- Member of the British Academy of Management