Dr Rubab Ashiq
- Position: Lecturer in Fashion Marketing
- Areas of expertise: fashion marketing and management; fashion e-commerce, digital fashion marketing, social media, social commerce, fashion SMEs development, consumer engagement
- Email: R.Ashiq@leeds.ac.uk
- Location: 2.72 Clothworkers Central Building
- Website: Twitter | LinkedIn | Researchgate
I am currently a Lecturer in Fashion Marketing, Digital Strategy and Brand Communications at the University of Leeds.
I hold a PhD in Fashion Marketing from Demontfort University, Leicester. My PhD research explored the emerging arena of social commerce, which is an extension of social media and e-commerce in the context of developing countries and focused on the Fashion SMEs sector. Prior to this, I did my Masters in Fashion Management with Marketing from the same university. In addition to this, I completed my Bachelors in Fashion Design from Asian Institute of Fashion Design, Iqra University in Pakistan.
Before joining the University of Leeds, I was working as an Associate Lecturer in the School of Fashion and Textiles in the Faculty of Arts, Design and Humanities at Demontfort University in Leicester. I also have experience of working in one of the largest’s textile mill in Pakistan in addition to working at a renowned designer label in the region.
My principal research interests lie in the subject area of fashion marketing and digital technologies particularly social media and fashion e-commerce and I have experience of undertaking research in these areas both in the context of developed and developing countries. Methodologically, I am confident in using both conventional and unconventional approaches to inquiry and have developed a sound understanding of using mixed-methods and qualitative methodologies.<h4>Research projects</h4> <p>Any research projects I'm currently working on will be listed below. Our list of all <a href="https://ahc.leeds.ac.uk/dir/research-projects">research projects</a> allows you to view and search the full list of projects in the faculty.</p>
- PhD in Fashion Marketing
- MA in Fashion Management with Marketing
- Bachelors in Fashion Design
I lead and contribute to a range of modules at the postgraduate level.<h4>Postgraduate research opportunities</h4> <p>We welcome enquiries from motivated and qualified applicants from all around the world who are interested in PhD study. Our <a href="https://phd.leeds.ac.uk">research opportunities</a> allow you to search for projects and scholarships.</p>