Behaviour Change Strategies for Healthcare Course

Discover how behaviour change, and habit formation strategies can enhance healthcare outcomes and drive patient engagement.

Professional Academy for Creative Enterprise (PACE) onsite courses offer a range of in-person teaching and learning experiences at our University of Leeds campus.

This hands-on, beginner-friendly course blends theory with practical tools and collaborative workshops to help you understand user behaviour, shape interventions, and build lasting, positive change. You'll explore how to embed behavioural thinking into healthcare systems, services, and digital solutions.

What Will You Learn?

• Understand the foundations of behaviour change theories and their application in designing healthcare products and services.
• Explore key frameworks, including the COM-B model and Behaviour Change Wheel.
• Learn how to map the habit loop and identify behavioural touchpoints.
• Gain practical tools for analysing and understanding patient behaviour.
• Develop strategies to influence actions and encourage habit formation.
• Apply behaviour change thinking to healthcare products and services.
• Assess and test behavioural-driven interventions and evaluating its validity.
• Strategies for aligning healthcare design with real user needs and motivations.

Led by Dr. Rafiq Elmansy, Lecturer in Graphic, Digital and Communication Design

Find out more and sign up here.