From Logos to Legacies: Building an Engaging Brand On Campus Course

Build meaningful brands through storytelling, strategy, and consumer connection.

Professional Academy for Creative Enterprise (PACE) onsite courses offer a range of in-person teaching and learning experiences at our University of Leeds campus.

Participants will explore key elements of brand identity, the power of storytelling, and brand coherence and consistency to create meaningful connections. Whether you’re refining an existing brand or launching a new one, this hands-on course provides essential tools and insights to ensure your brand is meaningful for your consumer.  

What Will You Learn?  

• Core branding techniques, including defining brand purpose, promise, values, and positioning. 

• Methods for crafting compelling brand stories that resonate with target audiences. 

• Techniques for aligning visual identity with brand messaging and market expectations. 

• Practical approaches to start building brand trust and loyalty. 

• How to reconsider and adapt branding strategies to evolving market trends

Learn more about the course and enrol here.