Universities of Leeds and Warwick secure prestigious national award for new joint PhD programme focused on screen industries

The programme, Creative Bridges, draws on the established screen media clusters in Yorkshire and the Midlands to connect academic and industry expertise

The University of Leeds and the University of Warwick have together secured one of only ten prestigious Doctoral Focal Awards from the Arts and Humanities Research Council (AHRC), part of UK Research and Innovation (UKRI). The Award will fund 20 PhD scholarships focused on the creative economy, with a specific emphasis on sustainability and diversity in the screen industries. 

Led by Professor Joanne Garde-Hansen, Head of the School of Media and Communication with Professor Anamik Saha (Professor of Race and Media) at Leeds and Dr David Wright, Director of Graduate Studies in the Centre for Cultural and Media Policy Studies with Dr Sanjay Sharma (Centre for Interdisciplinary Methodologies) at Warwick, the Creative Bridges partnership will run from 2026 until 2033. It will train a new generation of interdisciplinary researcher-practitioners to work alongside – and within – the film, television, games and immersive media sectors.  

As the screen industries increasingly look beyond London for talent, for research capacity and fresh perspectives, Creative Bridges draws on the established screen media clusters in Yorkshire and the Midlands to connect academic and industry expertise. Through active collaborations with organisations from across the film, television, gaming and immersive media sectors, the programme will offer a model for how universities and creative industries can work together more effectively across both regional and disciplinary boundaries. 

Throughout the programme there will be a specific focus on two of the sector’s most pressing challenges – sustainability and diversity. Aligning with the UK’s Modern Industrial Strategy (2025) that identifies the Creative Industries as one of eight sectors driving future growth, the programme highlights the need to expand and diversify the talent pipeline and spotlights projects that exemplify the drive to net zero. Creative Bridges will provide partners and researchers in our regions with the space, time and resources to reflect on how to meet these ambitions. 

The programme also aims to build on AHRC’s investments in redefining doctoral training in the arts and humanities, producing researchers who can make an impact beyond academia.  

Professor Joanne Garde-Hansen, Head of the School of Media and Communication at the University of Leeds said: 

“Creative Bridges is an exciting opportunity to connect two of the UK’s most dynamic creative regions – Yorkshire and the Midlands – and to co-create a future-facing research training environment with industry partners. Our goal is to rethink how we train researchers for, and with, the creative industries, and to ensure that the next generation of scholars are equipped to respond to the critical challenges of sustainability and diversity in screen culture. 

“The award also responds directly to concerns raised by AHRC Executive Chair Professor Christopher Smith earlier this year about the lack of AHRC-funded PhDs focused on the creative industries. With Creative Bridges, Warwick and Leeds are not only addressing that gap – they are reasserting the vital role of arts and humanities research in shaping the future of screen-based cultures.” 

Professor Andrew Thorpe, Executive Dean of the Faculty of Arts, Humanities and Cultures at the University of Leeds, said: 

"This award underlines the University’s commitment to working across disciplines and sectors to support research that makes a real-world difference, in this case contributing specifically to diversity and sustainability initiatives and to the UK’s creative sectors. The screen industries are a vital part of the UK’s creative economy, and I am delighted that this partnership will give Leeds-based researchers the opportunity to help shape their future." 

Professor Rachel Moseley, Vice Provost and Chair of the Faculty of Arts at the University of Warwick, said: 

“Creative Bridges is a bold and timely reimagining of doctoral research in the arts and humanities. By connecting regions, sectors and disciplines, this partnership will enable doctoral students to engage directly with the pressing strategic challenges facing today’s screen industries, from building a more inclusive workforce to driving environmental sustainability. 

With strong regional ties to the creative economy and deep links across industry, both Warwick and Leeds are well placed to support this shift. We are proud to be creating new opportunities for UK-based talent to work in collaboration with screen industry partners, contributing fresh thinking and vital research capacity where it’s most needed.” 

Professor Christopher Smith, Executive Chair of the Arts and Humanities Research Council (AHRC), said: 

“Introducing Focal Awards allows us to support cohorts of students in centres for excellence for strategically valuable areas such as health and the creative economy. In the future this approach will allow us, in consultation with the sector, to provide support where it is needed to disciplines across the arts and humanities, vital skills and digital humanities. But the scope for individual projects is wide and autonomy for researchers remains as important as ever. 

“The Focal Awards exemplify AHRC’s approach to doctoral training and our ambition for a sustainable portfolio providing support for training, investigator-led research, strategic direction and building the infrastructure necessary for people and ideas for the future of arts and humanities.”  

Sonny Hanley, Director of ITV Academy, one of the partner organisations said:  

“For ITV Academy, working with the Universities of Leeds and Warwick through Creative Bridges allows us to shape the questions and the challenges we would like the next generation of researchers to focus on. In a rapidly changing media environment, we can work collaboratively on diverse cutting-edge projects that will benefit who we are and what we do, and ensure we are ready for the future.” 

David Percival, Head of Engineering at EA Codemasters, one of the partner organisations said: 

“For the UK Games Industry to compete and thrive in the rapidly evolving, innovation-fueling arena of AI, industry and academia must align on a clear collaborative vision. Working as integrated partners, combining the passion and fresh thinking flowing through UK Universities, with the experience, creative vision, and business relevance from the best of the UK games industry – we can create, explore, and imagine together.” 

Recruitment is due to begin in Autumn/Winter 2025.