Annie Morris

What did you do after graduating from the School of Design?

After graduating from MA Advertising and Design, I secured a place at the IPA advertising school, where I was placed at a top London advertising agency, Havas London.

This was my first real insight into the creative advertising world, which determined my ambition to work in the industry.

What was it like going out into industry?

Starting out as a creative in this industry is tough going but I was lucky enough to find another single creative like me, who turned out to be a great friend as well as my creative partner for the following two years of my career. We secured our first job at integrated ad agency The Red Brick Road and after a year working here we moved over to Tag Worldwide, where we worked on the Tesco account.

How has your career evolved and what are you working on now?

It was during this time that I had the idea for Spoon Cereals as I struggled to find a high quality and tasty bowl of cereal on my way to work each morning. I decided to take the very scary and risky decision to hand in my notice at work to pursue this vision.

We launched the company in September 2013 at a small food fair in London, and since that time we’ve done a number of pop ups, one off events and festivals, serving our fresh pots of handmade granola, muesli with exciting fresh toppings as well as our 450g packs. We also secured some investment from the BBC TV programme Dragons Den, which has opened up many doors for us as we go down the wholesale route with our business.”