Dr Anna K. Ni

Profile

I am a Lecturer in Fashion Marketing, specialising in consumer behaviour & psychology, branding, digital marketing and sustainable consumption. I hold a PhD in Marketing and BA(Hons) Marketing, both at the University of Huddersfield and has experience in higher education teaching, research and academic leadership.

Prior to joining the University of Leeds, I held teaching and research positions at the University of Huddersfield and was a Lecturer in Marketing at Liverpool Hope University, where I contributed to programme leadership, research development and student support initiatives. I have been presented at national and international conferences and contributes to the fields of marketing, branding and consumer psychology.

My academic expertise spans consumer decision-making, brand influence and mixed research methods, with particular interests in understanding consumer preferences and behaviour across fashion, sustainability and digital consumption contexts.

Responsibilities

• Module Leader
• External Examiner (University of Bedfordshire Business School)

Research interests

• Consumer Psychology
• Choice Modelling
• Mixed Marketing Research
• Digital Marketing & Branding
• Sustainable Consumption
• Emerging Markets
• International Fashion Marketing

Qualifications

• PhD, Marketing (2015 - 2019)
• PG Cert, Research Methods (2015 - 2016)
• BA(Hons), Marketing (2012 - 2015)

Professional memberships

• Fellowship Advance HE (FHEA)
• AUROREAN (Advance HE)
• British Academy ECRN
• CMBE
• Digital Marketing Institute

Student education

I lead and contribute to a range of modules at undergraduate and postgraduate levels. I supervise students’ research projects and act as a personal academic tutor to undergraduate students.