Media Futures: Eurovision

Find out what it's like inside the world's biggest live international TV show and learn some of the secrets to Eurovision’s continued success with Social Media Producer, Joe Mason.

With a live audience of over 200 million viewers, the Eurovision Song Contest is the biggest live international TV show in the world. The event is now an all-year-round digital experience and is hugely popular with young audiences.

At 65-years-old, Eurovision is also the UK’s biggest social media event annually. Within three years, Joe Mason went from working as a BBC researcher, producing vlogs about the competition as a hobby, to becoming @Eurovision’s lead social producer overseeing the official output on Instagram, Twitter and Facebook for international audiences.