Mike Sheedy


Branding and brand communications, particularly in relation to achieving organizational strategic, commercial and communication objectives; building brands and visually articulating values to create a desirable brand personality; managing consumer expectations; how to achieve brand sustainability.


  • Programme Manager MA Advertising and Design
  • Programme Manager MA Design Future Society

Research interests

I am currently conducting research into the future of creative thinking and design education.

<h4>Research projects</h4> <p>Any research projects I'm currently working on will be listed below. Our list of all <a href="https://ahc.leeds.ac.uk/dir/research-projects">research projects</a> allows you to view and search the full list of projects in the faculty.</p>


  • BA Hons Fine Art
  • PGCE Art Education

Student education

Programme Manager for MA Advertising and Design. Module Manager for; DESN 5210M Visual Communication DESN 5220M Persuasion DESN 5230M Integrated Communication DESN 5240M Creative Direction

Programme Manager for MA Design Future Society a joint degree with Mannheim University of Applied Sciences. Module Manager for; DESN 5120M Integrated Communication DESN 5121M Social Aesthetics DESN 5122M Design and Society DESN 5124M Social Design Projects and DESN 5125M Design Futures