Dr Lucie Počinková
- Position: Lecturer in Fashion Marketing and Brand Communication
- Email: L.Pocinkova@leeds.ac.uk
- Location: 2.72 Clothworkers' Central
- Website: LinkedIn | ORCID
I joined the University of Leeds in May 2022 for the role of Lecturer in Fashion Marketing. I have successfully completed my PhD at The University of Manchester, exploring clothes swapping in the UK using the theory of social practice lens. I have further obtained my BSc. in Fashion Marketing with Honours from The University of Manchester. Before becoming a lecturer, I worked closely with the Manchester Fashion Movement, Friends of the Earth Manchester and I have been an academic tutor in widening participation programmes such as The Brilliant Club.
- Module leader for PGT International Fashion Marketing & Design Management
I am an early career academic with an interest in collaborative fashion consumption, clothes swapping, circular economy and sustainable consumption. I am particularly fascinated by the potential for scalability of collaborative fashion consumption business models in order to support the transition of the UK fashion industry towards sustainability. I have presented my work at national and international conferences focusing on sustainability in the apparel industry.<h4>Research projects</h4> <p>Any research projects I'm currently working on will be listed below. Our list of all <a href="https://ahc.leeds.ac.uk/dir/research-projects">research projects</a> allows you to view and search the full list of projects in the faculty.</p>
- Fellow of Advance HE
I am involved in teaching as part of the online postgraduate programme, International Fashion Marketing & Design Management.